The 2015 Trade Show Season kicks off with a bang with the Promotional Industry racking up even higher growth for 2014, beating out pre-recession figures.

The leading question on everyones mind is “Whats New” and the Trends that will define the upcoming year. 2015 it’s already the year of Technology…

Whether it’s hi-tech clothing or accessories for Mobile Devices, Technology is where its at.

Already as reported by emarketer, the week after Christmas is being dubbed “New Device Week.” Why?
The majority of (lucky) respondents planned on learning how to use or buying accessories for new devices they received or purchased – See more at: https://www.emarketer.com/Article/How-Consumers-Kicking-Back-Post-Christmas/1011758/1#sthash.d1Y4EdIq.dpuf

We know, we’re one of them!

For 2015 though, Mobile and Technology related items are leading the way judging by the 2014 State of the Industry reports.

Future Trends – As computing becomes more personal with Mobile Devices, Technologies that make our lives better and business easier will play a more important role.

How will technology influence – wearables, human machines and nanobots, and smart homes and cars?

IoT – then there’s the Internet of “things,” singularity, no-touch interfaces and natural language processing, how will it change our personal and professional lives?

We’ll hear more about these subjects with Steve Wozinak the creator of the most iconic brand in the world – Apple.
“Woz” will be providing insights to the latest cutting edge trends and the role the Promotional Industry can be expected to play. As for Smarketing thats another story – check out our Agency Blog at Allard PPC. We’ll go in-depth after hearing and meeting with “Woz” in the coming weeks.

Follow us at our trade shows #VRAwhatsNew